our (shhhh top secret!) mission.....

...is to create original, beautiful & vibrant costumes which satisfy your little ones thirst for imagination, and yours for quality and design.

We want to bring joy and fun to every day life! We beleive that dressing-up can and should be part of our daily lives.  That's why our pieces are conceived to be worn along with everyday clothing.  Don't save it for best, make everyday a dressing up day!.

Our mix 'n' match range helps harness kids' imaginations by allowing them to create their own characters.  We don't believe in gender divisions - all our pieces can be worn by everyone!  We want to capture the spirit and playfulness of a childhood filled with exploration and discovery.

Easy to wear and hardwearing, our costumes are designed with kids in mind.  Each piece is easy to take on and off with a minimum of adult help allowing your little ones as much autonomy as possible and more time to get on with the serious business of playing!.

Tested and approved by kids.  Our dedicated team of small people put each costume through its paces until we know that it's comfortable to wear and fun to play in.

A homegrown British brand, we make sure to use only the highest quality materials;  production is 100% UK based and made in small batch runs to ensure quality.  Each piece is hand-finished in our South London studio with love and care.